The Ethics of Social Media and Online Marketing
Last weekend the Oregon State Bar held the first ever Solo & Small Firm Conference in Bend, Oregon. The lineup included nationally recognized speakers and Oregon-based experts, including the...
View ArticleSEO Your Website Using Free Directory Listings
With so many good marketing folks to follow on social media, who should you choose? I previously featured two of my favorites here. Another great contender is Edmund Yan of Yan Media. I like Edmund...
View ArticleCost per Case Analysis and Your Firm’s Marketing Decisions
The following is a guest post, courtesy of Deanna Powers, eGeneration Marketing. There are more than 12,000 attorneys in the state of Oregon. Many firms, particularly small firms or solo practitioners,...
View ArticleLawyer Websites: The good, the bad, and the ugly
What goes into a well-designed law firm website? A photo of the city skyline? A copy of your latest legal brief? Your phone number in 6 point font in the footer? Probably not, and here’s why. Don’t...
View ArticleShould You Take a Cue from Uber?
Getting your “side hustle” on is Uber’s way of suggesting that you join their team to earn extra money. Lawyers sometimes face this dilemma when first transitioning into private practice – giving up a...
View Article12 Ways to Market During COVID – Part 3
Today’s marketing tips come courtesy of the ABA Journal. Here are the highlights: 1. Call current and past clients to check in on how they are coping. 2. Turn your attorneys into visible experts...
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